Consumer-Facing Marketing
In 2024, GSA continued to build on the momentum from the consumer-facing campaigns conducted in 2022 and 2023 by focusing on digital marketing, especially influencer partnerships, to continue to drive brand awareness for the Best Aquaculture Practices (BAP) program and sales of seafood products from BAP-certified producers.
In previous years, marketing tactics were focused around October for National Seafood Month, but in 2024, these efforts were spread out throughout the year to help increase reach and align with other promotional periods. Tactics included promotion of new recipes on BAP’s consumer site, targeted influencer posts on social media, and national consumer media outreach.
5
Influencer posts, published throughout the year
700K+
Influencer post engagements
9M
Impressions of influencer posts

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