We’ll work together to:
consumers to seafood and the brand
consumers to shop for and select seafood with the BAP label
consumers to eat more seafood and feel good about it
seafood sales during the promotional period and beyond
One of the best ways to capture this consumer interest in responsible seafood is to highlight your commitment to sourcing BAP-certified seafood. Research shows that consumers want to eat more seafood and that half of seafood consumers factor sustainability claims and certifications into their purchasing decisions.
BAP has the potential to inspire meaningful seafood purchases, according to a 2021 Changing Tastes survey of U.S. consumers. The survey showed that when consumers are aware of BAP, they trust BAP. In addition, research showed that nearly half of millennials (who have the highest brand recognition for BAP) think more positively of retailers that carry products with our label.
BAP will provide a campaign toolkit based on our Healthy Fish, Healthy Planet, Healthy You theme that will show how BAP certification ensures the health of fish, workers, the planet, and ultimately, your customers. The toolkit will include a variety of campaign assets for digital and in-store promotion, such as social media posts, graphics, videos, point of sale materials, and more.