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Marketing Resources for Certified Producers

These marketing tools are designed to help Best Aquaculture Practices (BAP) and Best Seafood Practices (BSP) certified producers communicate about their certification and commitment to responsible practices to their customers. The resources on this page include messaging suggestions, a template letter to share with your buyers, logo use information, social media posts and more.

Using the BAP and BSP Logos

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Now that you've attained certification, we encourage you to use the BAP or BSP logos on your packaging and in your marketing materials. There are no additional logo licensing fees for using the logo–it's included as part of your certification. To obtain logo artwork, email our team here.

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Tell Your Buyers About Your Certification

Download Our Template Letters to Tell Your Buyers About Your Certification

These letters are designed to be a helpful, customizable resource that you can send to your buyers to let them know you're certified and why that's important.

Messaging Guides

These messaging guides contain suggested copy for your website and social media posts to help you talk about your certification.
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BAP Messaging Guide

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BSP Messaging Guide

Social Media Assets

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Proudly BAP Certified Waves

Proudly BAP Certified Shopper

Proudly BAP Certified Shopper

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Proudly BAP Certified Salmon Farm

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Proudly BAP Certified Shrimp Farm

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Proudly BSP Certified Waves

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Proudly BSP Certified Vessel

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Be Featured on the GSA Blog

Producer spotlight stories are features on certified producers that are posted on the GSA blog as well as on our social channels and in the GSA monthly newsletter, which is sent to more than 20,000 people. These features provide an opportunity for producers to tell their story and reach a wider audience.

Recipes

GSA has a consumer-facing website for BAP that has recipes, information about aquaculture and nutritional information. Recipes can be used on social media or websites with approval from GSA in advance.

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Tradeshows

GSA can provide digital assets to be used at tradeshows on booths to promote BAP and BSP certification. GSA also provides table tents for use at booths and toothpicks for product samples at Seafood Expo North America (SENA) and Seafood Expo Global (SEG). If you're interested in learning more, fill out the form at the bottom of the page.

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Stay Up to Date

Don't miss important updates from GSA including standards changes, our monthly newsletter, upcoming events and more. Sign up for our email list below. 

Looking for Additional Resources? Contact Our Marketing Team Here

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